JEFF LUDES presents his new project for HYUNDAI’s latest electric vehicle, the IONIQ 6. “The shoot was coordinated with the official unveiling of the model at the Los Angeles Auto Show; not only with still images, but also a video that played for the crowd, both live and online. Los Angeles also served as the backdrop for the shoot, with locations ranging from skyscrapers to coastal vistas all within a tight radius during the 6-day shoot,” Jeff tells GoSee.
“One day was devoted to the video shoot, and with a ton of shots to get done, the team was split into several units for efficiency. An arm-car unit covered driving shots, and a drone unit did their thing, all while the main unit shot everything else.” After the photos and videos were a wrap, Jeff closely collaborated with the creative agencies and Mainworks for post production.
The graceful streamliner design of the IONIQ 6 highlights the dynamic efficiency, and its sophisticated high-tech features turn every journey into a relaxing pleasure: A new form of sustainable mobility, says Hyundai.
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