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PHOTOGRAPHY · 28.11.2025

Who owns the road? - We show you Prince Lyons X BMW M2: movement, style & hip-hop vibes meet pure power, captured in photos and film by Transportation photographer Jeff Ludes

Streets are public space. No reason not to use them. Jeff Ludes presents a bright blue BMW M2 on gosee.news, and together with star performer Prince Lyons, he shows you how it's done.

Prince Lyons is a celebrated performing artist whose Instagram followers include the trendsetting Queen of Pop, Madonna, among other superstars. His outfit, his presence, his movements—all of this perfectly captures the desired 90s hip-hop vibe.

The resulting images offer a striking contrast to the clean and modern design of the car, skillfully transporting the 90s feeling into our polished, modern world.

After the shoot, the photos received their final touches at Mainworks, where the images were retouched and the video edit was created.

The result is a series where LA street energy, hip-hop attitude, and automotive aesthetics meet the year 2025—fresh, bold, and visually sharp.

Credits

Editing
Mainworks
Styling
Mark Auria
Model
Prince Lyons
Photographer
Jeff Ludes

About Jeff Ludes

After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.

Clients include Acura, Audi, BMW, Cadillac, Chevrolet, FIAT, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Renault, Subaru, Toyota, Volkswagen.

GoSee : jeffludes.com

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