Kickoff meeting. Script. Storyboard. Visual treatment. For some, these may sound like words from an unknown language. PANIC STUDIO has decided to set a few things straight – by creating their own animated video about their animation process. Whenever it’s not entirely clear how the team from PANIC gets from a blank page to a published video, they give Berthold the stage. The oddly charming character guides viewers through the animation process, an experience they won’t forget.
PANIC: “Meet Berthold, a quirky character who knows a whole lot about the life cycle of animated videos. Following the unpredictable adventures of Berthold means getting into the places of production some don’t even know about. Step-by-step and frame-by-frame, he reveals the endless freedom of motion, sound, and action only possible in the world of animation. We wanted Berthold to be as unpredictable as any animated story and character can be. That’s why Berthold is both mortal and immortal, young and old, alluring and odd – to embody the boundless potential of fictional characters. Plus, we wanted people to actually feel the cheap cologne of his just by looking at him. It looks like we nailed it!
You can love him, or you can hate him, but it sure is impossible to be indifferent to Berthold. He is old enough not to care what others think of him, yet still young enough to live life to its fullest. And we’re proud to have made him that way! His body, expressions, and style are crafted in detail to carry a broad range of emotions and manifest that wild nature of his.”
A design and animation studio that loves adding new emotions and colors to stories or even creating brand new stories – from the initial strategy to the finished product with graphic design and naturally moving animation polished and perfected. Oddly enough, they like to be forthcoming and responsible, too.
