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ANALOG / DIGITAL : Mixed Media & Animation für ROUGE HERMÈS, ASICS GEL-QUANTUM 180 VII-Sneakers mit poppig-leichtem Auftritt, Drohnenfahrtübers Motherboard für JUNGHEINRICH und Saatchi & Saatchi Pro
POST PRODUCTION · 31.07.2023

ANALOG / DIGITAL : Mixed Media & Animation für ROUGE HERMÈS, ASICS GEL-QUANTUM 180 VII-Sneakers mit poppig-leichtem Auftritt, Drohnenfahrtübers Motherboard für JUNGHEINRICH und Saatchi & Saatchi Pro

Einen knalligen Auftritt verpasste Mixed Media Artistin AUGUSTYNSKA c/o ANALOG / DIGITAL der Lippenstift-Linie von ROUGE HERMÈS. “Orange Boîte is the color of the house’s signature box, since 1942. A hydrating matte lipstick with a second-skin effect... velvety, powdery finish delivering intense, long-lasting color.”

Um die leichten Eigenschaften des neuen ASICS Gel Quantum 180 VII-Sneakers in Szene zu setzen, wurde JVG c/o ANALOG DIGITAL mit der Umsetzung der farbenfrohen Key Visuals und Videos beauftragt: “JVG’s latest project drop is for Asics – pun alert – and its new Gel Quantum 180 VII sneakers. Commissioned by Rap. Dept, JVG decided to throw this cool product from an airplane with its group of shapely friends and wait to see them fall gracefully – don’t panic, it was filmed safely and under 3D controlled conditions. The result is a series of colorful key visuals and videos that highlight the lightweight features of the product, taking its performance… to new heights.”

Für die Einführung des neuen GEL-QUANTUM 180™ VII-Sneakers kombiniert ASICS eine futuristische Form mit der fortschrittlichen Dämpfung der Sctuoid GEL™ Technologie. Der Sneaker ist von der leistungsorientierten Ästhetik der GEL-QUANTUM 360™ Reihe inspiriert und verfügt über ein überarbeitetes Dämpfungssystem, das für mehr Komfort unter den Füßen im Alltag sorgt.

Founded by J. Vallejo, JVG™ is a Madrid-based art direction and production studio focused on creative 3D/CGI. Their colorful and striking animations as well as lightning-quick production times are an especially good fit for digital content. Making bold and concept-based images is their beloved duty!

JUNGHEINRICH ist führender Lösungsanbieter für die Intralogistik. Saatchi & Saatchi Pro beauftragte TELEVISOR STUDIO und ANALOG / DIGITAL mit der Umsetzung von Bewegtbild: “A motherboard photographed like a drone shot. The board’s components become architecture, memory slots become a high-bay warehouse and delimit its interior. A gigantic chip illuminated by focused light is placed inside. Everything you see is full CGI!”

Credits

Client
AsicsJungheinrich
Produktion
ANALOG / DIGITAL
Advertising Agency
Saatchi & Saatchi Pro
Creative Director
Konradin Resa
Sound Design
Studio ZEP

Über Analog Digital

Started in 2001 as a photographer agency and production company for clients in Poland and Russia, we have since grown to become one of the premier creative agencies in the CEEMEA region representing visual artists and offering a bespoke production and art-buying service.

Since day one we have endeavoured to be a creative partner to those who value and understand the importance of basing their communication on high quality visuals.Our experience gives us an understanding of the needs and potential but also the inevitable constraints of relatively young and emerging advertising markets. We have gathered a roster of talented artists who understand this concept, and together we make every effort to meet our clients' high creative demands keeping in mind cost efficiency every step of the way.

photographers

niklas alm
angelika buettner
gary burchell
malou burger
delphine chanet
gregor collienne
andrzej dragan
daniel duniak
pszemek dzienis
jan van endert
julia fullerton batten
garrigosa studio
jason hindley
olivia jeczmyk
anatol kotte
mark leary
peter lippmann
lsd
ilario magali
alan mahon
fernando milani
tomas monka
nick & chloe
sue parkhill
pulmanns
kristian schuller
oliver schwarzwald
jan steinhilber
rickard sund
szymon świętochowski
piet truhlar
markus wendler

digital artists

atomiko
simon danaher
estilo 3d
finger industries
foreal 
garrigosa studio
mark gmehling
illusion
piotr kosiński
noelia lozano
flamboyant paradise
piñata 
platinum
salamagica
peter tarka
toby & pete
zombie studio


GoSee : analogdigital.tv

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