For Xiaomi, Frederic Schlosser photographed the current campaign around the new vehicles Xiaomi YU7 and Xiaomi SU7 Ultra in China. The visual world thrives on an exceptionally strong connection between architecture, space and color. Modernist villas, open glass facades, reflective water surfaces and graphic, clean lines form the stage for Xiaomi’s new electric performance vehicles.
Architecture is not merely a backdrop, but part of the narrative - it frames the cars, enhances their silhouettes and makes the bodies appear almost sculptural. Particularly striking is the color dramaturgy: rich lime green meets deep violet, cool turquoise tones meet warm sunlight. This deliberate color coding gives the campaign a cinematic character and underscores the ambition to seamlessly connect technology, design and lifestyle.
“Big thanks to an incredible team who made this possible! Produced with JEDI VISUAL and Creative Director Tao Tse,” says Frederic Schlosser.
Also in focus is the SU7 Ultra - the performance variant of the electric sedan with impressive figures: 1,548 hp, under two seconds from 0 to 100 km/h and a starting price of around EUR 67,800 in China. The model sold out on the domestic market within two hours, underlining Xiaomi’s ambitions in the high-performance EV segment.
