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UPFRONT PHOTO & FILM : ORTOVOX FLEECE campaign against a magnificent mountain backdrop, Jannik Sinner ATP #1, POLESTAR, OPEL FRONTERA, NATURSTROM x GoNature, Kids motifs for ELEFANTEN SHOES, plus new entry Khayó
PHOTOGRAPHY · 16.09.2024

UPFRONT PHOTO & FILM : ORTOVOX FLEECE campaign against a magnificent mountain backdrop, Jannik Sinner ATP #1, POLESTAR, OPEL FRONTERA, NATURSTROM x GoNature, Kids motifs for ELEFANTEN SHOES, plus new entry Khayó

Behind the camera for the latest ORTOVOX FLEECE campaign was Director & DOP Jan Eric EULER c/o UPFRONT – who is known for his particular expertise when it comes to environmental and humanitarian storytelling as well as the outdoor and adventure sport lifestyle.

With spectacular images, including the magical golden hour, drone flights above the massif, and crystal clear views, the creative gives us a taste of what the fascination with climbing is all about. And we have the trailer for you here on GoSee.

Born and raised in Germany, Jan has grown to be an accomplished visual storyteller with love and dedication for everything outdoors. He is based south of Munich today, close to the mountains with his family and spends his free time enjoying outdoor sports and travel whenever possible.

Since 1988, ORTOVOX has focused on mountain sports apparel made of and with wool – combining protection, comfort, and sustainability. With a deep consciousness for humans and the environment, ORTOVOX is a promise for responsible outdoor sports.

Carolin UNRATH c/o UPFRONT photographed the new number one of the tennis world rankings. South Tyrol native Jannik Sinner just won the US Open. The motifs were created to launch the website jannniksinner.com. Production: Hovn Studios, Kiwitree Films, set design, Yannic Donner, styling: Julia Philippitsch, hair & makeup: Viki Aichner.

Simon PUSCHMANN c/o UPFRONT photographed a Polestar in the studio using the Gybow system. The backplates were created by Christian Cordova Bueno in Midjourney.

Simon: “The car was shot in a plain, dark studio using the Gybow system. The backplates were created entirely in Midjourney by Mr. Christian Cordova Bueno. The talent was created and styled by yours truly using Midjourney. Mr. Cordova Bueno also created 360-degree spheres from his backplates that we were able to use in the Gybow system to create the correct reflections of the environment (that never actually existed). Smoke and mirrors. And AI.”

Photographer Frederic SCHLOSSER c/o UPFRONT teamed up with Jung von Matt to realize the latest OPEL Frontera campaign. Creative Director was Robert Bilz, and Agnieszka Kalwak was Art Director.

“Join us to take a stand for nature and get involved: because watching alone has never changed the world.” Embracing this claim, the Germany-wide GoNature biodiversity and nature conservation campaign just kicked off in collaboration with NATURSTROM.

The campaign was developed with the hamster of Lilli Langenheim and Luca Rescheleit (Core BLN) with Director Sven Schrader. The stills and social media snippets were realized by TIAN c/o UPFRONT. Production was in the hands of Claas Cropp Creative Productions.

Kids photographer Miriam LINDTHALER c/o UPFRONT realized motifs full of atmosphere for advertising agency 744 in Düsseldorf for the client ELEFANTEN SHOES. The emotional images, which we present you here on GoSee magically capture the carefree joy of childhood.

ELEFANTEN SHOES have always been synonymous with quality and comfort – children’s shoes have been crafted by the brand for 90 years and are designed to last. With their iconic red elephant, they are to this day a reliable companion for little feet – with a keen eye for the latest trends.

Credits

Client
Naturstrom x GoNatureOrtovoxOpel
Production
Claas Cropp Creative ProductionsHovn Studios, Kiwitree Films
Usage
"From the slopes to the centre court" Website LaunchFrontera campaign
Advertising Agency
Jung von Matt744
Creative Director
Luca RescheleitRobert Bilz
Art Director
Agnieszka Kalwak
Art Buyer
Karen Blome
Post Production
Inmotion AGChristian Cordova Bueno
Styling
Julia Philippitsch
Hair & Make-up
Viki Aichner
Celebrity
Jannik Sinner
Set Design
Yannic Donner
Creative Direction
Lilli Langenheim

About UPFRONT Photo & Film GmbH

Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.

This adds up to: Better deals, better results. For everybody.

UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.

What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.

www.upfront.de

GoSee : upfront.de

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