In collaboration with Innocean Europe, photographer Frederic Schlosser staged the Genesis X Snow Speedium concept car in a minimalist, wintry visual world that focuses on performance and progressiveness. Inspired by pristine snow, the Genesis concept car represents power, clarity, and precision.
PHOTOGRAPHY · 06.03.2026
UPFRONT Photo & Film: Genesis X Snow Speedium concept car -- plus Genesis G70 Prestige Graphite, campaign for Carolinen lemonades, and the new shoe campaign for Tenhaag.
Credits
- Client
- Carolinen MineralwasserGenesisTenhaag (Paul Green GmbH)
- Production
- Sherwin Taghdiri and John MorganALPHA ProductionHOVN Studios
- Usage
- Personal projectLimonaden 2026 campaignG70 Prestige Graphite campaignSnow Speedium Concept campaignAW25 campaign
- Advertising Agency
- Innocean USAInnocean
- Creative Director
- David Mesfin, Can KadiogluKerstin Müller
- Editing
- Tobias Beul
- Post Production
- Nicola CafantarisFrederic Schlosser c/o UPFRONT Photo & Film GmbH
- Styling
- Sophie Fehrmann
- Hair & Make-up
- Jenny Bladek
- Set Design
- Yannic Donner
- Model
- Gina & PaulaCatta & Otto
- Photographer
- TIAN Stöhr c/o UPFRONT Photo & Film GmbHJan Eric Euler c/o UPFRONT Photo & Film GmbHSimon Puschmann c/o UPFRONT Photo & Film GmbHFrederic Schlosser c/o UPFRONT Photo & Film GmbHCarolin Unrath c/o UPFRONT Photo & Film GmbH
- TALENTS
- Aida & Pol
- Drone Operator
- kopterwork, Simon Eymann
- Exec. Content Prod
- Carmen Lam
- Account Director
- Mirco Bruhne
- WORDS
- Kae Tempest
- AI Designer
- Sebastian Wessel
- GYBOW
- Arne Weiss, HP Schröder
About UPFRONT Photo & Film GmbH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
www.upfront.de
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
www.upfront.de
GoSee : upfront.de
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