For the world premiere of the new EQS, Frederic SCHLOSSER c/o UPFRONT staged two teaser motifs of the new electric flagship from Mercedes-Benz. “They wrapped the car in matte chrome foil and photographed it in a stunning bubble built by Plastique Fantastique.”
To kick off the Formula E season, Frederic SCHLOSSER c/o UPFRONT staged thrilling & mystical motifs for Mercedes EQ and its Formula E team with drivers Nick De Vries and Stoffel Vandoorne.
For BMW Alpina, Frederic SCHLOSSER c/o UPFRONT photographed the new B8 for the global launch campaign. Post production was also realized by him.
Together with Opel, Frederic SCHLOSSER c/o UPFRONT photographed a cinematic design story for the new face of Opel. The iconic vehicle Manta from the 70s & 80s meets the Mokka-e. Post production was taken care of by Frederic. Also for Opel, photographed the OPEL Corsa-e Rally.
Together with the agency Scholz & Friends, René RIIS c/o UPFRONT photographed Weber’s new ‘The Perfect Steak’ campaign. Art Direction: Sheryl Hartmann and Head of Artbuying: Kerstin Mende. Manning the grill was Chef de Cuisine Mario Stabenow from the client and foodstylist Florian Ballschuh.
For BEEF! mag, Christian LOHFINK c/o UPFRONT photographed the hottest wine trend at the moment, ‘Pet Nat’, which is short for Pétillant Naturel, or naturally bubbly. He staged theses natural sparkling wines in his studio and personally took care of SFX & liquidstyling. We have a short making-of for you here – Santé!
For SCHWEPPES, Christian LOHFINK c/o UPFRONT photographed the new cocktail & fruity soda campaign. Stills, motion & liquidstyling via Effectiv Team.
We bring you the teaser for Christian Lohfink’s personal photo & film project #beauty ideal?!, which he developed and realized together with photographer Phillip Gätz for XII BFF Aufschlag Future Perfect. Also part of it: make-up artist Pia Norberg. The complete film and all motifs have been on display at trade fair grounds Messehallen Hamburg since 10 June.
With Swiss sports specialist SportXX, it was off once again to the Swiss Alps for Jan Eric EULER c/o UPFRONT, where he photographed the latest trekking campaign against a magnificent natural backdrop for the agency Jung von Matt/Limmat (creative direction: Marcello Koch, styling: Marion Fritschi, production: Alpha Production).
We present you the latest showreel of his works as Director/DOP.
For BLACK FOREST TOURISM, the agency Saint Elmo’s developed the fresh Berlin poster campaign ‘Cuckoo, it’s time to fly’. The richly contrasted motifs came from photographer Murat ASLAN c/o UPFRONT.
“There’s something there for everyone. Just as multifaceted as its natural landscape is the sheer endless variety of ways to spend your vacation in the Black Forest.”
We quote BLACK FOREST TOURISM : “The Black Forest vacation region is spread across a total area of 11,100 square kilometers in the south-west of Germany. The largest low mountain range in Germany is known for its long and winding mountain forests in the north, wide valley meadows in the central Black Forest, and the treeless mountain peaks ascending to an altitude of 1493 meters in the south. The slogan ‘herz.erfrischend.echt’, which is German for ‘heart.refreshing.genuine’ reflects the uniqueness, unspoiled nature and the unforgettable experiences awaiting you in this vacation region. Find out here what the Black Forest now has in store for you.”
Munich-based agency Saint Elmo’s Tourism Marketing, which is specialized in clients from the tourism industry, has supported the client since 2020 in an effort to further develop the High Black Forest brand and make the vacation region better known. Around four million overnight stays each year make the High Black Forest one of the most popular vacation destinations in Germany. With top sights such as the world-famous Lake Titisee, the Wutach Gorge as the largest canyon in Germany, the Feldberg as the highest peak of the German lower mountains, and of course, plenty of woods, the High Black Forest is a paradise for nature lovers. GoSee : schwarzwald-tourismus.info
#visitblackforest – Schwarzwald Tourismus GmbH (STG) – or the Black Forest Tourism Board – is the umbrella association for tourism and the marketing organization in the Black Forest vacation region. Responsible for the entire Black Forest region, STG represents the tourist interests of 321 municipalities under the umbrella brand ‘Black Forest – heart.refreshing.genuine.’ both in Germany and abroad. GoSee : schwarzwald-tourismus.info
Monika HÖFLER c/o UPFRONT photographed for art magazine PARCOURS 2021. This is the second edition by the Bavarian State Painting Collections, which presents a forecast of the year 2021 in its annual magazine.
Serviceplan Suisse developed a 360-degree campaign for NUSSBAUM and its Optipress systems. It offers a one-stop solution: from a digital planning tool to pipes and fittings or even innovative crimping tools which can be operated by app. The elaborate visuals and videos for the campaign were realized in a warehouse in cooperation with Jonathan HEYER c/o UPFRONT. Over the course of two days, the individual pieces were ‘carefully spread out’ - and then photographed from atop a five-meter crane.
