The commercial proves to what extent illiteracy can influence our perception. What looks like a typical popcorn movie trailer at first glance, turns out to be classic advertisement for reading – or for learning how to read to be exact. Over two million people would think this advertisement is a film trailer, because they are not able to read fluently or at all.
This important issue deserves your attention – if you would like more information on the French initiative, have a look at illettrisme2013.fr. Jann DOEPPERT c/o TRINITY BERLIN was the DOP on set and Thomas Garber directed the commercial.
‘I can’t do it differently.’ Raul Krauthausen is the star of the campaign by non-profit organisation SOZIALHELDEN, in collaboration with monthly protestant magazine CHRISMON. You can see what he is so passionate about at www.ichkannnichtanders.de. Impressive stuff. The director was Paul Kneer and the DOP on location was Winnie Heun.
And the HYUNDAI commercial we present here, ponders the age old question of aging pleasantly. Frank Martin SCHMIDT c/o TRINITY BERLIN directed the one-minute commercial.
"to choose the science of communications as my major was the best decision since it was always my goal to match intelligence and creativity in people to accomplish successful results due to their connected work.
i think that is worth all the effort. after many years of production work i am very happy, we were able to put all that experience to good use for a very much needed agency-concept which offers perfect service, competence and the passion needed for successful films."
Gabriela Dienhart
Geschäftsführerin / CEO Munich
trinity agency hamburg are ariane büsch, sandra zündel and michael volkmann. ariane and sandra have been producer for many years in well known production companies.
"our duty is not just the administration, we feel the importance to be the right partner for our artists and the production companies. the curiosity for new talents and the developments on the filmmarket are conditions to execute this job.
besides the activities which an agency assumes, we understand the network as a very good platform to analyse the market for the right positioning of the young and the experienced talents in the national and international market."
Ariane Büsch, Sandra Zündel
Geschäftsführer / CEO Hamburg
"i am very happy leading the trinity agency berlin, the third partner in the trinity network. as well as mediating in my role as an agent, i see it as my main responsibility to support and advise my clients. it is my ambition to accompany my creative team on their path.
as well as to provide structure and support. ultimately, the creative team will have to create without subsidiaries from my side and i can ensure that their concentration and focus is on their work. loyalty within the team and particularly with my customers is of grave importance to me."
Caroline Jeorgakopulos
Geschäftsführerin / CEO Berlin
GoSee : trinityagency.de
