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basics.berlin : Campaign for ONE Insurance, Shadow Project S/S '19| Saltwater for 7019 Stone Island, portraits of actress Christiane Paul, a TOTEN HOSEN poster, FLANELLE mag, Benjamin Appl & Concerto Cologne, plus MERCI
HMS · 23.07.2019

basics.berlin : Campaign for ONE Insurance, Shadow Project S/S '19| Saltwater for 7019 Stone Island, portraits of actress Christiane Paul, a TOTEN HOSEN poster, FLANELLE mag, Benjamin Appl & Concerto Cologne, plus MERCI

Italian stylist Fabiana VARDARO c/o BASICS.BERLIN and Italian fashion label STONE ISLAND are not only a perfect match because they have the same home country – they also share a preference for extraordinary materials. Stone Island is a top-shelf, Italian men's fashion brand with its own retail stores. The label was founded in 1982 by Italian designer Massimo Osti as a second line to complement the C.P. Company main collection. Stone Island made a name for itself as a pioneer in special dyeing techniques and unique, unconventional surface treatments. The brand was one of the first, for example, to use stonewashing as a standard. Have a look at the Shadow Project S/S '19 | Saltwater for 7019 Stone Island on GoSee. stoneisland.com

Artist Puria Safary shows the personal side of German actors in his black and white portraits. His series entitled 'FACES' always puts the person front and center. The photographs have a raw and somewhat edgy appearance. Katharina HANDEL c/o BASICS.BERLIN was on set for hair & make-up of actress Christiane Paul, who stood in front of his camera this time.

As a star photographer, GABO has accompanied uber-successful German punk band the TOTEN HOSEN from day one. The band, which is now on tour, has released eighteen studio albums, seven concert albums and seven compilations to date. Since 1990, they have made number one on the German album charts ten times. This year, the Toten Hosen got behind the wheel, living the dream: “One arm out the window, radio up full blast... with the pedal to the metal into summer. You brake you lose," goes the announcement of their European tour. Gabrielle Theurer, assisted by Ana Buvinic, was in charge of grooming for the authentic boy band. The photo, of course, came from GABO. GoSee : dietotenhosen.de//wer-bremst-verliert

Pim van Baalen photographs for FLANELLE magazine – hair & make-up by Ana BUVINIC c/o BASICS.BERLIN.

Since Benjamin Appl's time with the Regensburger Domspatzen, musician Bach and his works have accompanied the baritone. The singer recently teamed up with Concerto Cologne – in a first-time collaboration – to put together a selection of arias, cantatas and passions according to the liturgical year. Katharina HANDEL c/o BASICS.BERLIN was in charge of grooming of attractive Benjamin for the album cover photographed by Uwe Arens. Want to (re) discover Bach? It's right this way: youtube.com/watch

About - Benjamin Appl. Described as ‘the latest front-runner in the new generation of Lieder singers’ (Gramophone Magazine, UK), Benjamin Appl, Gramophone Award Young Artist of the Year 2016, is celebrated by audiences and critics in recital, concerts and opera. He was a member of the BBC New Generation Artist scheme from 2014-16 and was also a Wigmore Hall Emerging Artist and ECHO Rising Star for the 2015-16 season, appearing in recital at major European venues including the Barbican Centre London, Concertgebouw Amsterdam, Wiener Konzerthaus, Philharmonie Paris and Cologne, and the Laeiszhalle Hamburg. He became an exclusive SONY Classical recording artist in May, 2016.benjaminappl.com

Fabiana VARDARO c/o BASICS.BERLIN was in charge of styling and props for the ONE Insurance campaign, photographed by David Daub. The ONE insurance app is now conquering the German market – within a year, the company and its modern concept managed to gain more than 70,000 customers. All you have to do is open the ONE app, report the damage with a few clicks, and get your money transferred directly to your account. "Fabiana captured the vibe of the company exactly and was completely on point." says BASICS.BERLIN. GoSee : one-insurance.com

“Thank you means merci !” – this slogan has been used by the Storck brand for many years. Hamburg-based agency Jahnke Markenmacherei has now reinterpreted the classic message in a new and modern way with a celebrity testimonial. On board for the spot was entertainer, singer and "The Voice" juror Yvonne Catterfeld. In the multi-channel campaign, Yvonne Catterfeld explains what makes mindfulness and being together so important to her – and how easy it can be to make life a bit more beautiful with a thank you. Saskia KRAUSE c/o BASICS.BERLIN, who has accompanied Yvonne Catterfeld as a visagist since "The Voice of Germany", was once again part of the shoot. GoSee : merci.de

Yvonne Catterfeld is the brand ambassador for LAVERA. And hair & make-up artist Saskia KRAUSE c/o BASICS.BERLIN, who has accompanied Yvonne Catterfeld as a visagist for quite some time, knows precisely how to fulfill Yvonne's every wish – demonstrated once again in the campaign photographed by Adam von Mack.

Credits

Client
MerciToten HosenSony
Model
Christiane PaulYvonne CatterfeldBenjamin Appl
Photographer
Pourya SafaryGABOUwe Arens

About basics berlin

basics wurde 1995 von heleen claassen und barbara münzing gegründet und gehörte damit zu einer der ersten agenturen für visagisten und stylisten in berlin. unser treuer und großer kundenstamm kommt aus den bereichen mode, beauty, werbung, katalog, musik, pr, event, tv, modenschauen und e-commerce. unsere national und international arbeitenden artists sind nicht nur in diesen bereichen tätig, sondern werden auch von schauspielern, politikern und anderen persönlichkeiten aus dem öffentlichen leben regelmäßig – teilweise bereits seit jahren – gebucht. den rahmen dafür bilden events wie zum beispiel der rote teppich und press junkets zur berlinale, die messen fashion week, bread & butter und premium, der deutsche filmpreis und die echo-verleihung.

unsere stylisten und ausstatter erstellen kreative konzepte und setzen die professionelle gestaltung für shop- und messepräsentationen um. wir sind stolz darauf, unzählige projekte erfolgreich umgesetzt zu haben und mit unseren kunden seit jahren intensiv und harmonisch zusammenzuarbeiten. neue kunden profitieren von unserer erfahrung und werden bei der auswahl des passenden künstlers ausführlich und professionell beraten.

basics besteht aus einem eingespielten team von drei bookern, das sich mit viel engagement für einen guten kundenservice einsetzt, zeitgleich aber auch nicht vergisst, den nachwuchs aufzubauen und zu fördern. basics gehört zu den gründungsmitgliedern von bavus - bundesverband der agenturen für visagisten und stylisten e.v. www.bavus.de.

GoSee : basics.berlin

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