SPARKASSE is attempting to upstage the usual bank’s slogan of ‘we understand’ with their motto of ‘real understanding’. The SPARKASSE’s new TV commercial is very much about understanding or should that be confusion. Jann Doeppert c/o Trinity Agency Berlin was the DOP, direction by JJ Keith and production by Film Deluxe.
The commercial proves to what extent illiteracy can influence our perception. What looks like a typical popcorn movie trailer at first glance, turns out to be classic advertisement for reading – or for learning how to read to be exact. Over two million people would think this advertisement is a film trailer, because they are not able to read fluently or at all.
This important issue deserves your attention – if you would like more information on the French initiative, have a…
Morning light, sunlight, back light. This week we present the new GARDENA spot by DOP Andreas BERGER c/o DBC. The spot by director Kai Sehr visualises how fun gardening is, planting flowers and keeping it trim. And all from the early morning to late at night, come rain or shine or sunshine of course.
Fit for Free – because keeping fit knows no age limitations. A motto clearly captured in director Mario ZOZIN c/o DBC - DRIVEN BY CREATIVES and DOP Jann Döppert. Fitness for…
GoSee welcomes NEW entry Trinity Agency, representing directors and DOPs, with three offices in prime locations in Berlin, Hamburg and Munich. In addition to running three offices, Trinity are five film pros that have been working together in all film related areas of advertising for over ten years. From car spots to fashion films, kids in front of the camera, animals in sizes, virals with and without flash mobs … and all this on a global scale.
Furthermore they attend all…