For Victorinox, photographer and director Sandro Baebler c/o Severin Wendeler developed a new corporate and brand imagery system designed to shape the visual identity of the iconic Swiss brand for the years to come.
Produced over 20 shooting days across various locations in Switzerland, the project brings together landscape, still life, portrait, lifestyle and architecture into one coherent visual language. Product, people and nature merge into imagery that feels both timeless and authentic.
