Choose Category
Choose Location
SEVERIN WENDELER : AUDI RSQ8 FILM, BMW iX3 CGI campaign, VIRTUAL STORYTELLING, man/motorcycle hybrid for motorcycle insurer PROGRESSIVE and Arnold Worldwide, plus The5 – the BMW 5 Series
PHOTOGRAPHY · 13.08.2020

SEVERIN WENDELER : AUDI RSQ8 FILM, BMW iX3 CGI campaign, VIRTUAL STORYTELLING, man/motorcycle hybrid for motorcycle insurer PROGRESSIVE and Arnold Worldwide, plus The5 – the BMW 5 Series

Anton WATTS c/o SEVERIN WENDELER photographed the BMW iX3, which is ringing in a new era of local emissions-free driving pleasure and, according to BMW, connects the present with the future. The first fully electric BMW Sports Activity Vehicle combines the driving dynamics and premium quality of the BMW X3 and the increased performance and efficiency of the fifth generation BMW eDrive technology. Clear, powerful contours give it a modern puristic appearance. Posing next to the vehicle, Julia Dunstall c/o LOUISA MODELS cut a fine figure.

Jaap Vliegenthart c/o SEVERIN WENDELER presents us his campaign for motorcycle insurer PROGRESSIVE here on GoSee. “These images were created for motorcycle insurance company Progressive and the campaign conceived by ad agency Arnold Worldwide which was created in close cooperation with creative production company Taylor James. The campaign builds upon the customer insight that motorcycle riders are one with their bikes. It’s mythical but also mystical, featuring a creature called a Motaur. Now, what is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology. Then take that imagery and apply it to the 21st century. A Motaur is half man, half motorcycle, and unapologetically proud to be one with his bike.”

The creative agency behind it was Arnold Worldwide (CD: Rafael Beretta, Agency Producer: Lauren Landry, Agency Marketing Director: Jordan Colleran, Agency Executive Print Producer: Vicki Shaughnessy, Producer: Kim Comeaux, CGI/ Post Production: Taylor James, Set & Prop Design: Joshua Stricklin, Styling Wardrobe: Debra Day, Styling Hair & Make-Up: Kathleen Beaton). Find out more directly via Jaaps website and SEVERIN WENDELER.

SEVERIN WENDELER: The5 – photo by HE&ME c/o Severin Wendeler.

SEVERIN WENDELER: AUDI RSQ8 FILM – DIRECTED BY HE&ME C/O SEVERIN WENDELER.

SEVERIN WENDELER: VIRTUAL STORYTELLING – Per Kasch c/o Severin Wendeler.

WATCH FILM: https://vimeo.com/437781240

LEARN MORE: http://severinwendeler.de/virtualstorytelling.html

Credits

Director
HE&ME c/o Severin Wendeler
DOP
Julian Robinet
Client
BMW
Production
Cape Town Productions
Advertising Agency
JvM & ServiceplanArnold Worldwide
Art Director
Florian Kronberg
Producer
Kim Comeaux
Editing
Alex Jurkat
Post Production
PX Group
Styling
Sophia Costima
Model
Ryan Porter
Photographer
Anton Watts c/o Severin WendelerJaap Vliegenthart c/o Severin WendelerHE&ME c/o Severin WendelerPer Kasch c/o Severin WendelerBeatrice Heydiri c/o Severin Wendeler
CGI
PX Group
CGI & POST P
Taylor James

About Severin Wendeler Creative Lab GmbH

After a long solo journey through various stages in advertising and media, Severin and Wendeler started in 2009 to produce and support international photographers and directors together. With a focus on people and transportation, they now produce still and moving content - real or virtual, with lenses or through CGI, always with a hand-picked international team to get the best possible creative content, on budget and on time. 

GoSee : severinwendeler.de

MORE news of Severin Wendeler Creative Lab GmbH

MORE news from our category: Photography