Seit 2021 lädt Coca-Cola die Welt ein, die wahre Magie der Menschheit zu feiern.
"The ‘Real Magic’ brand philosophy is rooted in the insight that magic lives in unexpected moments of connection that elevate the everyday into the extraordinary – a timeless wisdom that feels more relevant than ever in today’s hyperconnected yet divided world. Real magic happens when people get together and when what we share in common is greater than what sets us apart." Coca-Cola
Die hier gezeigte Coca-Cola Kampagne fotografierte Tom van Schelven, für die Postproduktion zeichneten die Hamburger RETOUCHED STUDIOS verantwortlich.
“This is the most diverse visual representation of the Coca‑Cola brand in our history. It is diverse not only with regard to the creatives who have helped bring ‘Real Magic’ to life and the people featured in the work, but also in terms of the various photography and illustration styles, colors and treatments used.” Rapha Abreu, Global Vice President of Design, The Coca‑Cola Company über die on-going Kampagne.
Und trefft die RETOUCHED STUDIOS an ihrem Stand auf der UPDATE-24-BERLIN, 18+19 April 2024 im Telegraphenamt Berlin.
