adidas Adaptive Wear sets new standards for accessibility and design. The brand has developed a performance collection specifically for wheelchair users, addressing physical needs without compromising on style. The campaign was directed by Stini Röhrs, with ONE HUNDRED BERLIN overseeing all finishing work in postproduction. The project was realized in collaboration with Zalando.
The Berlin-based retouch studio ensured that both still and motion assets of the adaptive concept were crafted with technical precision and strong visual impact – from color and light design to the final delivery.
“I train my body and mind to reach my goals,” says fitness professional and former wheelchair racer Ashley Archer. In the video, he speaks about athletic achievement, adidas’ first adaptive gymwear collection, and what it means to overcome obstacles.
Stini Röhrs is a Directress and Photographer, based in Berlin and Paris. Her vibrant images open up authentic and easygoing point-of-views. They are the outcome of intimate moments of companionship and complicity, in which she intuitively connects with her subjects. With rich experience in fashion, culture and lifestyle, she is capturing her talent’s spirit and beauty in a cinematic manner that feels playful and physical.
TEAM
Photographer & Director: @stiniroehrs
Art Direction: @manicebula
Creative Direction @itsjyj
Creative Strategy @maximill14n
Styling: @felix.s.zimmermann
Styling Operations: @nicoleweber
Story: @juliacarevic
DOP: @ynnckmllr
HMU: @haneenajub
Casting Director: @je_dra
Retouch: @awies_retouch
LP Designer: malte_knittel
Location Manager: @030venues @thelocationconnaiseur
Post Production: @onehundredberlin
A special thank you to Adidas Sports Base, Berlin for the use of their facility. @adidasberlin
Creative Production: @studioniamhxcunn
Executive Producer @_virhernandez
Project Manager: @saratohme
Digi Tech: @martin.foer
Gaffer @paul_skulimma
Best Boy: @sebastianhaaas
Electrician: @sebastian.eichelberger
1st AC: @bastisellner
Steadicam Operator: @steadicamop_de
Grip: @borlando_hipp
Sound Man: Robert Fuhrmann
Production Assistant: @kalle.wiehn
Stylist Assistant: @dressedbyraki
