Supermodel Marlon Teixeira, brand ambassador for Jimmy Choo's men's fragrances, stars in the new campaign spot for JIMMY CHOO Man Fragrances.
The spot was directed by Nicolas Valois, with final post-production handled by ONE HUNDRED BERLIN.
The atmospheric soundtrack was composed specifically for the project by the French music production company Supercarburant.
The creative development and execution of the campaign was handled by the agency Achat d'Art Luxe. Based in Paris, the agency specializes in high-end campaigns for international luxury, fashion, and beauty brands. The cosmetics company Interparfums, the global licensee for Jimmy Choo fragrances, managed the campaign on behalf of the client.
The luxury label Jimmy Choo is owned by the US holding company Tapestry, Inc. Its ownership structure has undergone several major acquisitions over the years. The label was founded by Malaysian shoe designer Jimmy Choo and British Vogue editor Tamara Mellon. Jimmy Choo sold his shares in the company in 2001.
In 2017, the fashion company Michael Kors Holdings acquired the Jimmy Choo brand for approximately US$1.35 billion. Shortly thereafter, the parent company renamed itself Capri Holdings. The US luxury goods conglomerate Tapestry, Inc. (whose brands include Coach and Kate Spade) acquired Capri Holdings, thereby incorporating Jimmy Choo into its brand portfolio.
"A luxury brand that is symbolic of the 21st century, Jimmy Choo is defined by a strong, independent, bold and glamorous style. The brand originated in the imagination of Jimmy Choo, a shoemaker in London’s East End, in the early 1990s. The company was founded in 1996 and soon sold its wares to the biggest names in Hollywood. Women’s shoes are at the heart of the product range, which also features numerous accessories, small leather goods, men’s shoes, and fragrances." INTERPARFUMS.
Although the fashion brand itself belongs to Tapestry, the perfumes and cosmetics (such as the here on gosee.news celebrated Jimmy Choo Man perfume) have been developed, produced, and distributed under license since 2010 by the French fragrance manufacturer Interparfums, founded in 1982 by Jean Madar (Chairman and CEO) and Philippe Benacin (Managing Director).
Jimmy Choo, whose earliest customers included Princess Diana, now again produces bespoke, fashionable women's shoes in the higher price segment for select customers.
TEAM
@nicolasvalois for @jimmychoo Man Parfum
Fashion stylist: @james_sleaford
Hair Stylist: @bruno.silvani @artistsunit
Make-up: @mariaooolsson @wiseandtalented
Art direction: @ruliorama
Set design: @noeallali
DOP: @mrmattlarson @mgmtoperandi
Cam operator: @julienborne
1st assistant Director: @maudmathery
Sound: @supercarburant_production
Moving Director: @andnose
Post-Production: Editing, Color Grading, Sound Design @onehundredberlin
Talent : @marlontx @onemanagement