"Your body's blueprint - Introducing ARMRA Colostrum Soda. This is not a launch, it's a revelation. We didn't just make a soda; we changed what a soda could actually do. 400+ bioactive nutrients sparkling in every sip. It's the first of its kind, and it's only just getting started." ARMRA.
The 20-second spot for this innovative beverage was directed by Charles Letessier, co-founder of New York's Plainsight Studios. Pierre Letessier served as executive producer.
The creative team at ONE HUNDRED BERLIN handled the post-production, including meticulous color correction down to the smallest detail – or should we say: right down to the tips of the hair?
ARMRA Colostrum Soda is a functional soft drink developed using premium bovine colostrum (first milk) to support the body's barrier function, gut health, and immune system from the ground up. Unlike typical wellness drinks that simply enhance conventional sodas with added vitamins or probiotics, ARMRA harnesses the biology of colostrum as its foundation ("Your body's blueprint"). Each can delivers the same amount of active ingredients as a scoop of the familiar powder, packaged in a carbonated, ready-to-drink format.
Colostrum is the first milk produced by mammals after birth and is considered the biological source code for optimal vitality. The bovine colostrum comes from US pasture-raised farms. Surplus colostrum is only collected after the calves have been fully fed.
Spicy Lime, Pomelo Basil, Pear Ginger, Huckleberry - this beverage breaks with the typical milky or gritty taste of colostrum powders, instead offering complex flavor profiles. The drinks are available directly from the official ARMRA website in packs of 12 or as a mixed box.
ARMRA is owned by its founder, Dr. Sarah Rahal, a US board-certified pediatric neurologist and environmental medicine expert. She originally developed the product in 2020 as a result of a personal health crisis. She left clinical medicine to build the brand. The company behind the brand is a privately held company called Rahal Biosciences, Inc.
GoSee : armra.com
TEAM
ARMRA Colostrum Soda by Plainsight
Director: Charles Letessier via @plainsight
Light Director: Yasunori Matsui
DIT: Carlos Monino
Prop Stylist: Kelsi Windmiller via @hollycorbettrepresents
Color grading: @adriaphtc via @onehundredberlin
Makeup Artist: Kiki Gifford via @streetersagency
Hair Assistant: @virginiagamezhair
Wardrobe Stylist: @jess__roberts__
Executive Producer: Pierre Letessier via @plainsight
On/set Producer: Fares Bouhafs via @plainsight
