With the new campaign “Hydrate for Great Moments”, directed by Simon Pawlik, OSHEE makes a strong visual statement. At the center is tennis superstar and brand ambassador Iga Świątek, currently at the top of the WTA world ranking, who has won the French Open four times, the US Open 2022, and Wimbledon 2025.
The spot captures moments of stillness, accompanied by the message: “Silence – everything is still possible…” This pause symbolizes the strength, focus, and mental resilience that Świątek demonstrates on the court – qualities that also reflect OSHEE’s core values.
Simon Pawlik is known for his clear, atmospheric visual style and his ability to tell emotional stories compellingly in just a few seconds. With a precise eye for detail and strong visual aesthetics, he masterfully conveys both brand messages and personality – as in this commercial, which seamlessly blends sport, lifestyle, and inspiration.
As a brand for active people, OSHEE stands for health, movement, and constant challenges. With global reach and a clear focus on lifestyle and performance, the collaboration with Świątek is a perfect fit: both share values such as a healthy lifestyle, top-level training, and the ambition to represent Poland internationally.
OSHEE x Iga Świątek – a match that unites inspiration and authenticity.
TEAM
Client: Oshee
PH: Lemon
Producer: Mariusz Kępka
Production Manager: Julia Włodarczyk
Production Coordination: Olek Graszkiewicz
Director: Simon Pawlik
DOP: Monika Lenczewska
Edit: Kuba Tomaszewicz
AI Shots: Simon Pawlik
1AD: Roman Grad
Scenography: Zuza Słomińska
MUA: Ewelina Krasoń
Hair: Adrian Własiuk
Costumes: Karolina Limbach
Steadicam: Adam Mendry
Grading: Szymon Kraszewski
Postproduction: Vein
Sound: Głośno- Darek Podhajski
Music: MassiveMusic- Chris Sulenta
Gaffer: Konrad Karasewicz
IGA Team: Iga Świątek, Maciej Ryszczuk, Tomasz Moczek, Daria Abramowicz, Alina Sikora
