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FRITHJOF OHM INCL. PRETZSCH präsentieren THE ELECTRIC AUDI A6 E-TRON CONCEPT auf GoSee – die nächste E-Volution
PHOTOGRAPHY · 02.06.2021

FRITHJOF OHM INCL. PRETZSCH präsentieren THE ELECTRIC AUDI A6 E-TRON CONCEPT auf GoSee – die nächste E-Volution

AUDI treibt seine E-Volution zur Elektromobilität entschieden voran: Auf der Messe Auto Shanghai 2021 feierte der Viertürer Audi A6 e-tron concept als Vorläufer einer innovativen Familie von Großserien-Automobilen mit reinem E-Antrieb Premiere. FRITHJOF OHM incl. PRETZSCH setzten den Wagen für thjnk in Szene und präsentieren hier auf GoSee: THE ELECTRIC AUDI A6 E-TRON CONCEPT.

'Here is our interpretation of a recently launched and quite special project we produced in collaboration with the creative agency thjnk earlier this year for the international debut of the Audi A6 e-tron concept. This vehicle is a precursor to many new fully electric Audi models and is packed with next-step innovations like OLED rear lights, safety on-street projections and digital matrix LED headlights that operate like projectors to play games on big screen. Now, dive into that avant-garde mood!'

Credits

Client
Audi AG
Advertising Agency
thjnk
Creative Director
Roman Lukowski
Art Director
Dzhulyetta Kretsu
Styling
Jac Ziesmer, Veronika Schmederer
Hair & Make-up
Anja El Sawaf

Über Frithjof Ohm incl. Pretzsch

Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."

Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."

Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.

GoSee : frithjofohm.com

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