For the introduction of the third generation of the MAZDA CX-5, FRITHJOF OHM incl. PRETZSCH photographed and co-directed the global launch campaign - comprising 76 stills and 12 films, which are being released step by step worldwide.
“What a crazy project - but in the most positive way,” the team says about the international production. “Working in four time zones with clients and designers from Japan, Europe, and the US, with creative agency offices in Vienna and Hamburg, and production houses in Berlin and Lisbon - from freezing, rain-soaked scouting days in Portugal to a final sun-drenched shoot and beautiful results.”
The campaign presents the new CX-5 in dynamic, refined visuals that capture the distinctive MAZDA spirit - a balance of Japanese design philosophy, driving dynamics, and emotional precision.
“We especially have to thank Mazda, Scholz & Friends, and BWGTBLD for the trust and support. Please enjoy - we did and still do.”