For the introduction of the third generation of the MAZDA CX-5, FRITHJOF OHM incl. PRETZSCH photographed and co-directed the global launch campaign - comprising 76 stills and 12 films, which are being released step by step worldwide.
“What a crazy project - but in the most positive way,” the team says about the international production. “Working in four time zones with clients and designers from Japan, Europe, and the US, with creative agency offices in Vienna and Hamburg, and production houses in Berlin and Lisbon - from freezing, rain-soaked scouting days in Portugal to a final sun-drenched shoot and beautiful results.”
The campaign presents the new CX-5 in dynamic, refined visuals that capture the distinctive MAZDA spirit - a balance of Japanese design philosophy, driving dynamics, and emotional precision.
“We especially have to thank Mazda, Scholz & Friends, and BWGTBLD for the trust and support. Please enjoy - we did and still do.”
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
GoSee : frithjofohm.com
