AUDI is resolutely pushing forward with what the carmaker refers to as an ‘e-volution’ towards electric mobility and has recently celebrated the premiere featuring the forerunner of an innovative family of fully electric cars, now manufactured in series, at the 2021 Shanghai Auto Show: the four-door Audi A6 e-tron concept. FRITHJOF OHM incl. PRETZSCH staged the car for thjnk and is presenting it here on GoSee: THE ELECTRIC AUDI A6 E-TRON CONCEPT.
“We present you our interpretation of a recently launched and quite special project produced in collaboration with creative agency thjnk earlier this year for the international premiere of the Audi A6 e-tron concept. This vehicle is a precursor to many new fully electric Audi models and is packed with next-level innovations such as OLED rear lights, safety on-street projections and digital matrix LED headlights which operate like projectors for playing games on a big screen. Now, dive into that avant-garde mood!”
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
GoSee : frithjofohm.com
