DDB Voltage, together with Frithjof Ohm incl. Pretzsch, created a wide range of Global Brand Lifestyle visuals for Volkswagen. Shot and filmed in South Africa, the campaign presents an authentic visual world that seamlessly unites lifestyle, mobility, and brand identity in a single image.
"Our emotional and authentic Global Brand Lifestyle Images shot for Volkswagen in two different flights over the last season in South Africa. Again a great collaboration with our fellow creatives from DDB Voltage supported by CapeTown Productions and Radical Media Berlin. Beautiful moments captured following the sun light. Everybody had a great time shooting and a definitely a hard time picking the favorite shots." Frithjof Ohm
The work demonstrates how brand communication can be done right – visually powerful, emotionally engaging, collaborative in production, and spatially expansive. Frithjof Ohm incl. Pretzsch succeed in telling a new story of mobility – one that focuses not only on the car itself, but equally on its surroundings, atmosphere, and the people within it.
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
GoSee : frithjofohm.com
