Tom van SCHELVEN c/o MAKING PICTURES photographed the FLASH SUCKS campaign for SAMSUNG. “In this campaign for Samsung, we show just how much flash photography sucks. It ruins both the moment and the memory. Fortunately, the Galaxy A-series camera uses Light Boost technology to capture night photos in all their detailed glory, without shining a bright light in your face,” the agency Mother London tells us about the campaign.
The new Samsung Light Boost technology is designed to create high-quality photos even with bad lighting conditions and without using a flash. The campaign marks the introduction of the new Samsung A54 5G model and is appearing across all media channels.
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