The Qantas Loyalty Program is the frequent flyer and loyalty program of the Australian airline Qantas, officially called Qantas Frequent Flyer. It rewards customers for their loyalty – primarily when flying, but also with numerous partners and for everyday spending.
The campaign shown here was photographed by Alexandrena Parker for Qantas.
The shoot took place in various locations, including Tokyo, the Whitsunday Islands, and Tasmania, to highlight the benefits of collecting and redeeming Qantas Points for hotel stays worldwide.
The visuals were created as part of an above-the-line campaign developed by Rare Creative, the branded content studio founded by the Australian marketing and content agency Medium Rare Content Agency.
In 2015, Medium Rare won the publishing and content contract for the inflight magazine Qantas The Australian Way and its digital editions (including Travel Insider). The collaboration began around mid-2015, after Qantas replaced its previous publisher (Bauer Media) after 14 years.
Alexandrena Parker is represented by the Berlin agency EMEIS DEUBEL.
