'There's a little bit of Volvo in every car.' - Peter Funch films the campaign video and photographs the print campaign for Volvo France
A bit of Volvo in every car - cars are drivers of innovation. Hardly any other product strives for more transformation; new standards ensure greater mobility, luxury, and, not least, safety. What has remained unchanged in every car worldwide for generations is the 3-point seat belt, invented by Volvo.
Peter Funch directed the commercial shown here and photographed the campaign for Volvo France, which commemorates Volvo's groundbreaking technical invention, which Volvo…