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EMEIS DEUBEL with BMW and Tony Petersen Film in South Africa, the ULTRALIGHT running collection for CEP, on LA’s canyon roads for ROAD & TRACK, ENERCITY, plus personal work by Pascal Schonlau and Linda Ambrosius
PHOTOGRAPHY · 27.08.2024

EMEIS DEUBEL with BMW and Tony Petersen Film in South Africa, the ULTRALIGHT running collection for CEP, on LA’s canyon roads for ROAD & TRACK, ENERCITY, plus personal work by Pascal Schonlau and Linda Ambrosius

Lars BORGES c/o EMEIS DEUBEL photographed the campaign for the new BMW 4 Series. The photos were created in parallel to a film which was produced by Tony Petersen Film in South Africa.

“BMW is embracing a more authentic and genuine style of photography, free of posed and staged shots, to capture real moments – fond memories as they are created with the car. Making Lars Borges, of course, the perfect choice to capture the campaign images for the new BMW 4 Series. Flexible and agile as always, Lars moved from set to set to produce an extensive series capturing in-between moments that tell a story as only he can,” says EMEIS DEUBEL.

Ultrathin, super lightweight and breathable. Florian Bison c/o EMEIS DEUBEL photographed the new ULTRALIGHT running collection for CEP in an abandoned opencast mine. Resembling a desert landscape, the backdrop underscores the lightweight quality and functionality of the collection – developed specifically for warm weather and ambitious runners.

Tobias SCHULT c/o EMEIS DEUBEL continued his collaboration with ENERCITY, photographing two more motifs in Berlin. The energy supplier embraces the claim: ‘Optimism is key to still stopping the climate crisis’. Production was once again in the hands of Always Everything.

Michael SCHNABEL c/o EMEIS DEUBEL shot motifs for ROAD & TRACK magazine on the picturesque canyon roads of Los Angeles. With retro vibes to boot.

Road & Track (or R&T for short) is an American magazine for car enthusiasts – the very first issue of which was printed in 1947. It is owned by Hearst Magazines and published six times a year. The R&T editorial offices are located in New York, New York.

GoSee: roadandtrack.com

Pascal SCHONLAU c/o EMEIS DEUBEL produced a new personal project with model Zena from Wilhelmina London – for which he once again used his signature blend of photography and 3D.

Building various layouts in 3D before the shoot, Pascal first determined the position of the model. With his team, he then photographed Zena in the studio and integrated her into the backgrounds – all, of course, with camera angle, light, and atmosphere spot-on.

Afterwards, the 3D environments were refined with 8K textures in high-res and rendered as a backplate. Styling: Ignacio de Tiedra c/o Carol Hayes Management, Makeup: Dasha Taivas c/o Dust Bunnies, and hair: Masayoshi Fujita.

Credits

Client
BMWEnercityRoad & Track Magazine
Production
Tony Petersen FilmALWAYS EVERYTHING GmbH
Creative Director
Nathan W. Schroeder
Post Production
Protokoll Group
Styling
Louisa JülichIgnacio de Tiedra c/o Carol Hayes Management
Hair
Masayoshi Fujita
Make-up
Dasha Taivas c/o Dust Bunnies
Hair & Make-up
Vanessa WarkallaAgnes Olszanski
3D Design, Pascal Schonlau

About Emeis Deubel

Emeis Deubel represents artists with a fresh visual approach to photography, direction and creative conception in advertising and art. In march 2009, Konrad Florian Emeis und Jan Deubel joined their talents and formed Emeis Deubel out of the agency KFE. Both have a strong background in production and creative consulting, having worked for leading German advertising agencies. They successfully combine their artists' creative excellence with a professional «hands-on» organization.

GoSee : emeisdeubel.com

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