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EMEIS DEUBEL : I AM STARBUCKS - transgender campaign for Brazil, BAYERN LB campaign in collaboraton with FC Bayern Basketball, plus personal project ‘Hello World, NYC’
PHOTOGRAPHY · 18.03.2020

EMEIS DEUBEL : I AM STARBUCKS - transgender campaign for Brazil, BAYERN LB campaign in collaboraton with FC Bayern Basketball, plus personal project ‘Hello World, NYC’

Holger POOTEN c/o EMEIS DEUBEL photographed the latest BAYERN LB campaign in collaboraton with FC Bayern Basketball for Jung von Matt: “When it comes to artistic lighting combined with the fast pace of sports photography, London-based Holger Pooten is a master. Jung von Matt approached Holger to employ his technical mastery for Bayern LB’s latest campaign – a collaboration with FC Bayern Basketball.”

“STARBUCKS welcomes you, whoever you are and whomever you want to be.” The company has been committed to transgender for quite some time and now presents the global campaign with the hashtag #whatsyourname. Getting a name changed is just as complicated and expensive in Brazil and often unaffordable for transgenders. “As part of their global campaign ‘I Am’, Starbucks worked with several NGOs to invite people to one of their stores, where they could sit with a notary free of charge to file their name-change documentation. Autumn SONNICHSEN c/o EMEIS DEUBEL was then commissioned to shoot portraits for both the print campaign and the participants’ new passports,” says EMEIS DEUBEL.

With ‘Hello World, NYC’, Boerge Sierigk c/o EMEIS DEUBEL presents his very personal experiences in the city that never sleeps.

That a sense of a vibrant inner life animates Boerge’s supple images is no accident – the German photographer is fascinated by his subjects’ emotions. On set, Boerge’s ability to connect on a deep level with the people he is shooting allows the former painter to capture not just light, shape and form, but a glimpse into the soul.

Credits

Advertising Agency
Jung von Matt/Spree

About Emeis Deubel

Emeis Deubel represents artists with a fresh visual approach to photography, direction and creative conception in advertising and art. In march 2009, Konrad Florian Emeis und Jan Deubel joined their talents and formed Emeis Deubel out of the agency KFE. Both have a strong background in production and creative consulting, having worked for leading German advertising agencies. They successfully combine their artists' creative excellence with a professional «hands-on» organization.

GoSee : emeisdeubel.com

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