EasyDoesIt produced the latest campaign for health insurer TECHNIKER KRANKENKASSE with Director Valentin Hansen for the advertising agency Heimat. Styling was in the hands of Kali Leuzzi c/o PERFECTPROPS. What are the spots about? Convincing people between the ages of 20 and 30 that Techniker is their best choice. Why? At 25, young adults give up their family insurance and usually go to where their parents are insured. The campaign is meant to change this. Techniker (TK) is a German health insurance which today insures around 11.4 million people.
About – TK. On 27 October, 1884, the Registered Auxiliary Fund for Architects, Engineers and Technicians was registered, and its foundation followed on 3 August that same year – thus marking the birth of TK Insurance. Focus Money (issue 7/2019) awarded TK for the 13th consecutive time as “Germany’s Best Health Insurance Company”.
