The Austrian magazine STANDARD has dedicated its new advertising campaign to posture. Vienna-based creative agency Hello developed the concept and claim "Dedicated to Posture" and GoSee member Friendly Fire Communications took care of animation of the illustrative TV spot.
"Providing information that allows readers to critically face latest developments is the ambition of the daily newspaper Der Standard. The actual campaign triggers the need to have a look at what is going on around us, interact with our environment and share our opinions. In an almost surrealistic and playful way, we brought the campaign´s idea to life for TV and cinema. The simplicity of the 2D animation perfectly connected with the extraordinary visual world," the friendly fire team tells GoSee.
At the end of February, the new advertising campaign of STANDARD went on air throughout Austria. The campaign includes TV and radio spots, print subjects, an online marketing mix as well as promotion activities. Used for moving images and print are collage-style illustrations by Eva Vasari c/o CAROLINESEIDLER.COM.
