Presents as far as the eye can see. The McDonald´s Austria Advent Calendar makes pre-Christmas anticipation that much shorter and entices with great surprises. The campaign was staged by Vienna-based CG studio FRIENDLY FIRE. "The biggest challenge in realizing the TV spots, billboards, posters, banners and POS marketing mix was the convincing culinary staging of the McDonald´s products in 3D space. Created together with photographer and GoSee member Susanne Stemmer was thus the photogrammetric data which served as the basis for the photo-realistic 3D models. This made sure the client's high standards in the presentation of the products were met," FRIENDLY FIRE tells GoSee.
Agency : DDB Vienna, 3D/CG work via Friendly Fire, DOP: Susanne Stemmer, Foodstyling: Brigitta Thuregger, Post Production/Retouch: Malkasten, Music: Soundfeiler.
Friendly Fire is a 3D Concept and Production House. We are specialized in 3D animation, character design, visual effects, video production, motion graphics, and post production. Friendly Fire was founded in 2004 in Vienna by Klaus Fekesa, Roman Saravia and Thomas Schmid. We tell stories that captivate and fascinate people. In order to accomplish this goal and bring fantastic ideas to life, 3D animations are our main tools. This fascination and this passion to be creative motivate us.
