RECOM was responsible for the post-production of the ‘Compromise Nothing’ campaign for the Lucid Gravity SUV, photographed by Chris Noltekuhlmann for Giant Spoon.
The highlight of the campaign is actor Timothée Chalamet, introduced as Lucid Motors’ first-ever Global Brand Ambassador. The visuals feature Chalamet in the Lucid Gravity against a desert landscape—a visual nod to his role in Dune. The collaboration between Lucid Motors and Chalamet emphasizes shared values of creativity and innovation.
Lucid Motors: 'We’ve named award-winning actor and cultural icon, Timothée Chalamet, our first-ever Global Brand Ambassador in a multi-year partnership. At Lucid, we’re not just building electric vehicles. We’re shaping the future of luxury mobility.
That’s why I’m thrilled to announce Timothée Chalamet as our first-ever Global Brand Ambassador... He’s a creative force — someone who, like us, refuses to follow convention. Bold, discerning, and unapologetically original, he represents the same spirit that defines our brand.
A longtime admirer of the Lucid Air, Timothée embodies what it truly means to Compromise Nothing in his craft, his choices, and how he shows up in the world.'
