Johnnie Walker Blue Label is delighted to welcome British actor Callum Turner as its Global Ambassador. This one-year partnership celebrates progress, craftsmanship—and, above all, the moments in life that truly matter.
Known for his subtle, captivating, and undeniably masculine screen presence—as well as his effortless style—Callum invites fans into a world of celebration, ritual, and reflection; those meaningful moments that perfectly mirror the uniqueness and sophistication of Blue Label.
We owe the success of this visual storytelling to the exceptional craftsmanship of photographer James Harvey-Kelly. The campaign featured here bears his signature style—skillful yet effortless, and perfected over years of work.
Here is what Johnnie Walker had to say about choosing the dashing Callum: "With three summer films and a television series on the horizon, Callum's rise is impressive. He can currently be seen in the independent features *Rose Bush Pruning* and *Rose of Nevada*, and will star in the upcoming, highly anticipated *One Night Only*, with the Apple TV+ adaptation of *Neuromancer* to follow next year. It is a trajectory that aligns with the kind of progress Johnnie Walker has been championing for over two centuries.
The collaboration celebrates Callum as a leading man through a series of unguarded videos and intimate portraits, as he raises a glass and puts Johnnie Walker Blue Label at the heart of every celebration, big or small."
Johnnie Walker has been part of the global beverage group Diageo since 2002 and is the world's best-selling Scotch whisky.
Diageo owns 28 whisky distilleries in Scotland. In addition to brands like Dimple, J&B, and Johnnie Walker, the company markets single malt whiskies such as Lagavulin, Glenkinchie, and Talisker. Since 1987, products from six selected distilleries have been marketed under the "Classic Malts" label.
James Harvey-Kelly is represented by LGA MANAGEMENT, Paris – London – NYC.
GoSee : johnniewalker.com
