HARVEST was in charge of color grading for the commercial 'Born Electric' for the new BMW I3. The shoot took place in Los Angeles with Director Lino Russell and DOP Michael Krautter. As the first series production vehicle in the world of its kind, the all-electric BMW I3 has been designed completed sustainable, from the development through the manufacturing process all the way to its daily use. As all-electric vehicle it is on the road completely free of emissions – which makes it the perfect companion for the city.
PHOTOGRAPHY · 13.06.2016
BORN ELECTRIC - commercial with the all-electric BMW I3 - color grading by Harvest Digital Agriculture plus BMWi3 showroom film and BMW i8 '360 Degrees'
Credits
- Director
- Lino RussellDirector, Matthias Berndt
- DOP
- Michael KrautterMaher Maleh c/o DBC - DRIVEN BY CREATIVES
- Production
- Sterntag Film, HamburgSterntag
- Usage
- commercial for the new all electric BMW I3
- Producer
- Bernd Gedeck, Steffen Esaias (Exec. Producer)
- Editing
- Alexander Jurkat
- Post Production
- Harvest Digital Agriculture
- Music
- Yessian
About Harvest Digital Agriculture
HARVEST. From the selection of creative ideas and various different production processes, right through to the finished product – at Harvest, digital ideas are refined by hand. HARVEST believes in good concepts that generate brilliant pictures. In new ideas that inspire unseen looks. In excellent products that convince clients and juries. In each individual employee in the chain, fighting for the best result. Things run differently at Harvest. That’s why the end result also looks different. Harvest is new and wants to do new things – with new clients and with every new product.
GoSee : harvest-postproduction.com
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