For the client BUICK, photographer Simon PUSCHMANN c/o UPFRONT realized the latest campaign ‘The New Face Of Buick’ in Los Angeles for Leo Burnett. Also on the team were SVP Executive Creative Director Steve Glinski, SVP Creative Director/Head Of Art Simon Fairweather, MJ68 Productions and Harvest Digital Agriculture.
The photographer and director on the campaign : “I had the immeasurable pleasure and honor to help shape the new photographic language for Buick in a job aptly named ‘The New Face of Buick’. We wanted to invigorate the brand with a fresh, authentic, spontaneous and optimistic style of photography.”
GoSee upfront.de
