Frederic SCHLOSSER c/o UPFRONT photographed the campaign for the all-new HYUNDAI Kona available in four variants, including all-electric (EV), hybrid electric (HEV), internal combustion engine (ICE) and the sporty N Line. It was developed by INNOCEAN Europe in Berlin with Senior Art Director Ahmet Kilic and Creative Producer Valeria Preisler-Vogler. Production was in the hands of CLAAS CROPP and Lions in Budapest.
Together with Prodigious London, photographer and director Simon PUSCHMANN c/o UPFRONT developed the new campaign ‘Toyota’s Electric Future Is Here’. It was produced in cooperation with GoSee Member SVEN LAABS and John Cross at Elegant Elephant Studios (DOP: Patrice Lange, Editor: David Theill, Nuke and film retouching: Harvest Digital Agriculture, color grading: Florian Flosch Schäfer, sound design: Tom Puschmann. Retouching: Christian Cordova Bueno.)
Jan Eric EULER c/o UPFRONT was on a mission for the e-bike specialists from BROSE on the island of Alba as well as in Munich. Production was in the hands of PEAK PRODUCTIONS. The e-bike campaign was developed by Butter (creation: Klaus Holsen, art buying: Paul Seitz). We present you the key visual and the spectacular mountain bike motifs shot in Alba here on GoSee.
Antje Geyer, Head of Marketing Micromobility at Brose: “BUTTER. had both a convincing strategy and creative concept. In this agency, we have found the right partner for our communication in the future: as a brand, we are planning a major campaign – and with BUTTER. at our side, we will be successful!”
Brose E-Bike systems offer the right solution for every application – whether in the city, on the trail, or in the mountains. The family-owned company has transferred its decades of experience as a supplier of electric motors for the automotive industry to the bicycle.
