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Analog/Digital : NIKE Air Max 720, BRITANNIA HOTEL, SAMSUNG QLED 8K, 'Killer Cows' campaign for PETA and fischerAppelt, Swiss Energy 'Make Heat Simple' campaign for Franz&Rene, Amputated Toys campaign for Aide Aux Jeunes Diabetique – and NEW entry ARCADE…
POST PRODUCTION · 17.04.2019

Analog/Digital : NIKE Air Max 720, BRITANNIA HOTEL, SAMSUNG QLED 8K, 'Killer Cows' campaign for PETA and fischerAppelt, Swiss Energy 'Make Heat Simple' campaign for Franz&Rene, Amputated Toys campaign for Aide Aux Jeunes Diabetique – and NEW entry ARCADE…

Six N. Five for Nike – Six N. Five dishing up a storm of great work recently. Here’s its first and surely not last collaboration with NIKE Sportswear for the recently launched Air Max 720. Animation: SIX & FIVE.

See the exquisite production with Six N. Five for the grand re-opening of the BRITANNIA HOTEL in Trondheim, Norway. Featuring four short animations developed for use on social platforms. Artist: SIX & FIVE, Advertising Agency: ANTI Trondheim.

SIX N FIVE c/o ANALOG/DIGITAL (Art Direction & Development) for SAMSUNG QLED 8K - Perfect Reality. Artist: SIX & FIVE, Advertising Agency: R/GA, Animation: Lalo Landa & Sound Design: CypherAudio.

'Eating meat kills more animals than you would imagine' according to the awareness campaign against deforestation of the rainforest by animal rights organization PETA Germany e.V. and the agency fischerAppelt. As a central campaign motif, the Killer Cow symbolizes the global connections of deforestation and shows its dramatic consequences. One of the main reasons for the clearing is the cultivation of concentrated feed. The food produced in the rainforest is exported all over the world. To realize the motifs, fischerAppelt cooperated closely with Illusion CGI Studio from Bangkok, one of the most renowned CGI studios in the world.

"We decide by how we shop every day whether the rainforest continues to be cut down. The consumption of animal-based food is the main cause of the progressive destruction of a unique habitat for countless animals," says Jobst Eggert, responsible for creation and special projects at PETA. "Time is running out, and the campaign brings this responsibility vividly into people's minds."

"Farm animal husbandry and its consequences are undoubtedly one of the most pressing problems of our time. So, we knew right away: As complex and controversial as the topic is, the campaign must be just as bold and drastic. Better a proper slap in the face than in the left ear and out the right'. Better to shock with the unseen than to be lost in the crowd with what's predictable," says Johannes Buzási, General Manager fischerAppelt, advertising.

SwissEnergy detects unnecessary spending no matter where it happens. Under its new label MakeHeatSimple.ch, SwissEnergy is raising awareness of owners of second apartments in Switzerland for the costs of their second heated object and offers a simple solution. ANALOG/DIGITAL & JVG took care of the print visual, spot and animations.

'Your second home, remotely warmed up for you. The Swiss Energy campaign “MakeHeatSimple” aims to encourage second home owners to heat their premises with remote control, resulting in significant energy savings. We were commissioned by Franz&Rene to develop a print visual, a short spot and animations for social media.'

The complete case is available from FRANZ&RENE, and more by JVG via ANALOG/DIGITAL.

10-sec. REEL by ZOMBIE STUDIO c/o ANALOG/DIGITAL.

Credits

Director
Szymon Pawlik
Advertising Agency
Franz&ReneDDB&tribal WarszawaANTI TrondheimR/GA
Sound Design
CypherAudio

About Analog Digital

Experience & multidisciplinary approach. From the get-go we set out to create a production company that’s a bit different. Where no one medium is more important than the next. We’re a bit like that “slash” in our name – a bit hybrid if you will. Mixed-media experience and expertise is the core of Analog/Digital.

We bring together experience on all sides of the ad business - production, artist management, ad agency and marketing - taking into consideration all perspectives throughout the creative production process. Our production experience spans animation, film, and photography - making for a truly hybrid production offer.

With over 20 years of experience across photography, animation & live action film production, AD is the realisation of our vision of a flexible, transparent, no fuss & friendly production company that values collaboration and high quality content – whatever the medium or technique. Between the analog and the digital – staying true to our roots & looking forward to the future.

GoSee : analogdigital.tv

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