With the new campaign “Hydrate for Great Moments”, directed by Simon Pawlik, OSHEE makes a strong visual statement. At the center is tennis superstar and brand ambassador Iga Świątek, currently at the top of the WTA world ranking.
The spot captures moments of stillness, accompanied by the message: “Silence – everything is still possible…” This pause symbolizes the strength, focus, and mental resilience that Świątek demonstrates on the court – qualities that also reflect OSHEE’s core values.
Simon Pawlik is known for his clear, atmospheric visual style and his ability to tell emotional stories compellingly in just a few seconds. With a precise eye for detail and strong visual aesthetics, he masterfully conveys both brand messages and personality – as in this commercial, which seamlessly blends sport, lifestyle, and inspiration.