For the global launch campaign of the CLIMACOOL LACED, adidas teamed up with photographer and director Gabriel Moses. In front of the camera are sprint stars Noah Lyles and Junelle Bromfield, whose combination of speed, power and agility embodies the vision of a futuristic performance shoe. The campaign production was handled by Tightrope Production.
With the adidas CLIMACOOL LACED, the brand elevates its iconic technology to an entirely new level – futuristic, functional and visually radical. The shoe is created through a 24-hour 3D-printing process, formed from a single, seamless, layer-free piece. Its multidimensional lattice structure not only ensures maximum flexibility and a precise fit, but also enables a level of airflow and an aesthetic expression that conventional manufacturing cannot achieve.
The CLIMACOOL system delivers 360-degree ventilation, disperses heat and moisture with remarkable efficiency, and keeps the foot cool, dry and focused even under extreme conditions – marking a significant milestone in the evolution of adidas’ two-decade-old CLIMACOOL innovation.
