adidas Originals and Miaou present their first joint collection, inspired by vintage motorsport, Californian iconography and modern female self-expression. United by a shared vision, the two brands combine adidas’ sportswear DNA with a confident, playful femininity.
The campaign, produced by TIGHTROPE PRODUCTION, features Gabbriette, Devon Lee Carlson and Miaou founder Alexia Elkaim on a road trip through the Californian desert landscape. Between road, dust and sun, a visual world unfolds that merges Miaou’s irreverent, playful character with the iconic sportswear aesthetic of adidas Originals.
Founded in 2016 by Alexia Elkaim, Miaou has grown in less than a decade into one of the defining voices in contemporary womenswear – driven by a clear attitude, a strong community and a distinctive visual language.
TEAM
Senior Account Manager Katy Cogan
Adidas Senior Shoot Producer Jenna Pannaman
Stills Post Production Hand of God
Editor Niles Howard
Grade Studio RM
Executive Producer Mike Coley
Colour Producer Ella Hill
Colourist Jack McGinity
Online Editor Max Sharman
Original Composition & Sound Design Youth Mode
Director Luke Gilford
DOP Marz Miller
1st AC Andrew Degna & Rob Monroy
2nd AC EJ Dickerson
Key Grip Perry Karidis
Best Boy Carlos Escobar
Grip Pat Christman
DIT Gianennio Salucci
VTR Bobby Espinosa
Sound Gabe Schiller
Lookbook & BTS Photographer Morgan Maher
Digital Operator George Brooks
Lighting Assistant Bennet Perez
Styling Elena Mottola
Styling Assistants Terry Lospalluto & Sheenna Templeton
Hair Lauren Palmer-Smith
Hair Assistant Drew Martin
Make-up Loftjet
Make-up Assistant Kayli Rachelle
Set Styling Daniel Horowitz
Set Styling Assistant Crash Richard
Set Styling Assistant Makenzie Hart
Celebrity Devon Lee Carlson
Model Gabbriette
Model Alexia Elkaim
Designer Nick Payne
Senior Creative PR Jodie Tarleton
Client Adidas
Production Tightrope Production
Creative Director Jack Reynolds
Art Director Tom Allen
