Abelone Films is proud to welcome award-winning Croatian director and screenwriter Renata Lučić to its roster. Living between Berlin and Zagreb, Renata brings a clear, distinctive cinematic voice shaped by emotional depth, strong visual storytelling and a refined sensibility for social and cultural themes.
With numerous commercials and branded-content projects for retail and consumer brands, she has already demonstrated how precisely and authentically she connects brands with their audiences. At the same time, her artistic work consistently explores female perspectives – a focus that gives her films relevance, integrity and a bold creative signature. This combination of commercial understanding and aesthetic conviction has earned her increasing recognition across the German and European markets.
Her short film Fifth Floor on the Left won “Best Short Fiction” at the Veracruz Film Festival. Her documentary As Far as Our Feet Take Us received multiple international awards, including the Audience Award at the Mediterranean Film Festival Split. Both works highlight her ability to tell intimate, moving stories and illuminate complex human experiences with great sensitivity.
At Abelone Films, Renata continues to follow this path. She naturally bridges cultural aesthetics and commercial storytelling, translating sophisticated ideas into atmospheric, accessible and visually compelling narratives. Her perspective brings fresh impulses to international brand storytelling.
“Renata strikes the balance between artistic vision and commercial relevance,” says Lisa-Marie Freuken, Creative Relations Manager at Abelone Films. “Her stories are personal and truthful, yet powerful and cinematic. We are excited to amplify her voice and further develop the potential of her work.”
With a portfolio spanning commercials, branded content, short films and documentary projects, Renata represents exactly the kind of modern, versatile filmmaker Abelone Films is delighted to present: a director who crafts visually distinctive, meaningful stories for established brands as well as for new, bold ones.
