With a wonderfully edgy commercial, AHLENS presents the new Spring/Summer trends. LUNDLUND stylist Nike Fröhlin Felldin had the honor of digging deep into the styling box and cladding the models in the perfect outfits. It was directed by Sheila Johansson and produced by Newland TV Stockholm.
Nike Fröhling Felldin c/o LUNDLUND is not only known for her end product – styling – but in equal measure for her creative process, which includes intricately developed moodboards. Rather than being a mere conveyor of passing trends, she wants to focus on emotions, ideas and personalities, in this way enhancing the individuality of the person behind the clothes. Her research-based process often leads to an understated and elegant look, both when working with menswear and with womenswear. She is also the editor and co-founder of SPACE MATTERS, an online platform where female creatives in fashion can display and communicate their sources of inspiration. She has collaborated on advertising films for Volvo, and her list of other clients include H&M, HOPE Sthlm, Rodebjer, House of Dagmar and All Blues.
