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'Design. The sheer beauty of function.' LUNIK produces for BMW BIKES in Spain
PRODUCTION SERVICES · 03.05.2019

'Design. The sheer beauty of function.' LUNIK produces for BMW BIKES in Spain

The BMW Cruise e-bike is ideal for commuters. The bike’s lightweight and maneuverable frame is perfect for urban environments. It’s built with a BOSCH Performance Line electric motor, and its bull-neck frame is made of hydroformed aluminum developed by BMW. The removable battery provides optimal pedal support at speeds of up to 15.5 mph and can be charged directly on the bike or separately. This bike is meant for those who want an efficient ride with BMW quality, performance and design.

LUNIK on the production to GoSee : "The bikes and e-bikes from BMW were staged for the collection shoot in the beautiful scenery of Spain. The special texture of the buildings of Barcelona and Zaragoza provided the perfect layout for the innovative bikes." Photos were shot by Swedish photographer Tomas Falmer.

GoSee: bmwmotorcycles.com/en/discover/e-bikes

Credits

DOP
Robert Andersson
Production
Lunik
Creative Director
Sabine Moll
Art Buyer
Behind the scenes, Kimberly Bianchi
Styling
Susi Bauer
Hair & Make-up
Kerstin Hajdu

About LUNDLUND

Founded by sisters Britta and Karin Lund in 1994, LUNDLUND is the top agency in Stockholm, Sweden.

Representing a number of Swedens most well-renowned and rewarded talents, LUNDLUND has successfully produced campaigns for a wide range of international brands.

GoSee : lundlund.com

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