WER LIEFERT WAS – illustrator Carolyn RIDSDALE and animation artist Jurg NEVE, both c/o ARTBOX, produce the search specialist’s new campaign

WER LIEFERT WAS offers a professional and free of charge product and service provider search as an effective alternative to the usual search engines, promising users ‘find what you’re really looking for’. They took a funny approach to their multi media brand campaign, appealing to their users’ sense of humour, playing on words that had been misunderstood or taken literally by other search engines. VCCP Berlin commissioned Australian illustrator Carolyn RIDSDALE to help create the illustrated subjects. And animation specialist Jurg NEVE c/o ARTBOX transformed the illustrations into animated spots. ‘The campaign idea behind ‘find what you’re really looking for’ doesn’t just promote our USP, it also harmonises our corporate claim of ‘the expert search engine’, says Doreen Schlicht, Director Marketing/PR.