Brennivin has gained legendary status in Iceland. It translates to ‘burning wine’, its etymology is rooted in the Northern European language words for brandy such as brandewijn (Danish) and Branntwein (German). Here’s what karlssonwilker inc. told us and we asked them about the job: "We were approached by Brennivin, the iconic Icelandic schnapps, to refresh their branding for expansion into the American market. Keeping true to the original branding we made subtle differences to strengthen Brennivin’s graphic impact, including filling in the silhouette and adding the southwestern island of Heimaey. In addition to the label, we advocated for the distillery to re-introduce their original clear glass bottle, and designed merchandise. After seeing the brand refresh done for America, the distillery, Ölgerðin Egill Skallagrímsson, has implemented the new design on all of their products worldwide." Skál!
About - Brennivín (Icelandic pronunciation: [ˈprÉ›nËɪvin]) is a clear, unsweetened schnapps that is considered to be Iceland's signature distilled beverage. It is a popular Icelandic liquor and special-occasion alcohol shot, and the traditional drink for the mid-winter feast of Þorrablót. It is made from fermented grain or potato mash and flavored with caraway, cumin, angelica, and other botanical ingredients. The steeping of herbs in alcohol to create schnapps is a long-held folk tradition in Scandinavian countries. Brennivín has a unique and distinctive taste similar to vodka or Scandinavian akvavit. It is typically bottled at 80 proof. Export of Brennivín from Iceland to the United States began in early 2014 by Brennivin America. brennivin.com
