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Welcome to America! karlssonwilker inc. verpassen dem isländischen Feuerwasser Brennivin ein Redesign
ADVERTISING · 26.11.2014

Welcome to America! karlssonwilker inc. verpassen dem isländischen Feuerwasser Brennivin ein Redesign

Brennivin ist eine Legende auf Island. Auf Deutsch soviel wie „Branntwein“, dies gepaart mit der sehr nordischen Lage Islands - wir müssen wohl nicht mehr sagen. Hier für Euch was karlssonwilker inc. zum Feuerwasser-Job auf Nachfrage  zu uns sagte : "We were approached by Brennivin, the iconic Icelandic schnapps, to refresh their branding for expansion into the American market. Keeping true to the original branding we made subtle differences to strengthen Brennivin’s graphic impact, including filling in the silhouette and adding the southwestern island of Heimaey. In addition to the label, we advocated for the distillery to re-introduce their original clear glass bottle, and designed merchandise. After seeing the brand refresh done for America, the distillery, Ölgerðin Egill Skallagrímsson, has implemented the new design on all of their products worldwide." Wir sagen : Wohl bekommt's !

About - Brennivín (Icelandic pronunciation: [ˈprÉ›nːɪvin]) is a clear, unsweetened schnapps that is considered to be Iceland's signature distilled beverage. It is a popular Icelandic liquor and special-occasion alcohol shot, and the traditional drink for the mid-winter feast of Þorrablót. It is made from fermented grain or potato mash and flavored with caraway, cumin, angelica, and other botanical ingredients. The steeping of herbs in alcohol to create schnapps is a long-held folk tradition in Scandinavian countries. Brennivín has a unique and distinctive taste similar to vodka or Scandinavian akvavit. It is typically bottled at 80 proof. Export of Brennivín from Iceland to the United States began in early 2014 by Brennivin America. brennivin.com

Credits

Advertising Agency
karlssonwilker inc.,

Über karlssonwilker inc.

We are karlssonwilker, the New York-based design studio founded by Icelander Hjalti Karlsson and Jan Wilker from Germany. We provide progressive solutions for design-conscious clients, ranging from local cultural institutions to global commercial enterprises. Clients work directly with our founders and benefit from our collaborative, adaptive process, and our commitment to creating advanced design experiences.
 
Our willingness to develop new processes has propelled our evolution and developed a foundation that enables us to deliver successful results for a variety of projects that include identities, signage & wayfinding, print, motion, web, spacial & more. Through experimentation, extensive international workshops, and our distinct “real-time design” practice, we actively learn and invest in new approaches to working, seeing, and communicating.

GoSee : karlssonwilker.com

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