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Modischer Launch de MINI Coupés im Vereinigten Königreich - wir waren nur ein ganz klein wenig 'dazed & confused' vom Editorial Design by karlssonwilker inc.
ADVERTISING · 26.11.2014

Modischer Launch de MINI Coupés im Vereinigten Königreich - wir waren nur ein ganz klein wenig 'dazed & confused' vom Editorial Design by karlssonwilker inc.

Der BMW MINI und Mode? Warum nicht, ist der Flitzer selber doch schon fast ein Accessoire der Luxus-Klasse. Eine Strecke zum Launch des Mini Coupés im DAZED & CONFUSED Magazin - ganz sicher keine schlechte Idee. Wir haben das Ergebnis sowie ein Statement von karlssonwilker inc. zur kreativen Verschmelzung für Euch auf GoSee :  "For MINI’s launch of the Coupé, we conceived of and initiated a collaboration with UK’s Dazed & Confused magazine to develop a 12-page fashion story. Six up-and-coming fashion designers were asked to share their contemporary visions. We then melted the fashion shots with the MINI Coupé’s original 3D CAD files, blurring the lines between real and virtual."

Credits

Advertising Agency
karlssonwilker inc.,
Hair
Chi Wong
Make-up
Lisa Houghton c/o Jed Root Limited
Fotografie
Anthony Maule c/o Jed Root Limited

Über karlssonwilker inc.

We are karlssonwilker, the New York-based design studio founded by Icelander Hjalti Karlsson and Jan Wilker from Germany. We provide progressive solutions for design-conscious clients, ranging from local cultural institutions to global commercial enterprises. Clients work directly with our founders and benefit from our collaborative, adaptive process, and our commitment to creating advanced design experiences.
 
Our willingness to develop new processes has propelled our evolution and developed a foundation that enables us to deliver successful results for a variety of projects that include identities, signage & wayfinding, print, motion, web, spacial & more. Through experimentation, extensive international workshops, and our distinct “real-time design” practice, we actively learn and invest in new approaches to working, seeing, and communicating.

GoSee : karlssonwilker.com

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