And “Falca realized a fantastic production” as Anke Luckmann puts it and adds almost mono-syllabic: “Why not ? Is what Barcelona's con artists thought when they stole my backpack and what was in it completely unnoticed while we were scouting, and we had to start all over again. Why me? I asked my self the rest of the day...”
'Why not?' is what the campaign for RENAULT asks you – photographed by ANKE LUCKMANN for the agency Publicis Pixelpark in and around Barcelona. Whether as an early bird on the beach or classic in front of modern architecture, the models Espace, Captur and Kadjar look great everywhere. For post production, Andreas FREITAG c/o SUBLIME went to Barcelona top support the team on set. The photos were then finalized in Berlin.
And “Falca realized a fantastic production” as Anke Luckmann puts it and adds almost mono-syllabic: “Why not ? Is what Barcelona's con artists thought when they stole my backpack and what was in it completely unnoticed while we were scouting, and we had to start all over again. Why me? I asked my self the rest of the day...”
She has long gotten over the theft, and together with the international creative team, Felipe Franco and Nader Shousha, Anke found the perfect angle of every car for the campaign, which seemed to feel quite at home in Barcelona. The project was supported in Germany by Katja Bonnert and Kai Tietz.
CREDITS
Client: Renault
Agency: Publicis Pixelpark GmbH
Creative Scout: Katja Bonnert
Creative Director: Felipe Franco
Art Director: Nader Shousha
Photo Agent: Kai Tietz
Production: FALCA
Producer: Jero Pellicer
Post Production: Sublime
