True greatness starts with the smaller things in life – FALCA produces the HYUNDAI i10 campaign in Barcelona

Ben and Martin, aka BAM, are a German-based duo of photographers and directors specializing in high-end automotive & lifestyle campaigns. Their exuberant images reflect the duo's own high energy and never betray the expertise and planning that goes into each shoot, appearing instead spontaneous and relaxed.

Their dual approach makes all the difference. BAM operate as a synchronized creative powerhouse, capturing multiple perspectives at once while always looking beyond the obvious.

It’s a seamless workflow of parallel shooting in real time, shaped by a refined rhythm developed across countless productions, ensuring no missed moments and a consistent look and feel throughout stills and motion. The result is simple: a luxury of excess. 

Movement and light are consistent tools in BAM’s skillset, along with a clear admiration for candid portraiture and a snapshot aesthetic. The Duo seamlessly blend photography, direction, CGi & Ai to create cinematic visual worlds and outstanding campaigns.

They work worldwide with clients such as BMW, Mercedes-Benz, Kia, Volkswagen, Hyundai, Mazda, Ford, and Audi.