For the launch of the all-new AUDI A6 allroad, photographer and director duo BAM (Ben & Martin) headed into the spectacular landscapes of Andalusia. Together with thjnk and AUDI AG, they created a campaign that captures the adventurous character of the vehicle with equal measures of power and elegance.
What made the production particularly special for BAM was the creative freedom to shape the project from the very beginning. Working closely with the thjnk team around Executive Creative Director Roman-Geoffrey Lukowski, Creative Directors Lena Vollbehr and Jan Bloess, and Art Director Lena Mai Murakami, they developed a visual world that consistently reflects the adventure-ready DNA of the Audi A6 allroad.
“We mirrored the vehicle's own design strategy, pairing a sleek, elegant upper body with a purposeful, adventure-ready lower section. That duality became the guiding principle for the visual approach, capturing a vehicle equally at home in the city and far beyond the pavement.” – BAM
The project also presented some unique technical challenges: with the cars still under strict embargo during production, the vehicles themselves were created entirely in CGI, while the majority of the surrounding imagery was captured in camera. Together with Simon Schinken, the team at PX Group, and further specialists, BAM combined photography, CGI, and carefully integrated AI workflows to create a seamless final look and feel.
A heartfelt thank you goes to Peak Productions and Executive Producer Andreas Hoffmann, as well as to the local service production in Spain, Saltamontes Productions around Wolfgang Droescher, who supported the production on location.
BAM (Ben & Martin) are among today’s most sought-after photographer and director duos for high-end automotive, portrait, and lifestyle campaigns. Internationally recognized for their synchronized workflow, they capture stills and motion simultaneously – efficiently, precisely, and with a distinctive visual signature.
Discover more work by BAM in their GoSee profile.