Thrilling story lines which have previously failed due to financial, scheduling or logistical reasons can now be realized thanks to the Virtual Storytelling of photographer and director PER KASCH and the technology pioneers from THE SCOPE. Real and digital worlds are combined in film and photo productions: without losing time because you have to change locations, without the risk of bad weather, and no matter what time – day or night – models and products can be staged in any desired environment at the push of a button with the help of the Virtual Storytelling technology. Since the model can see the final surroundings in front of the screen, she can, or course, interact with her environment which results in authentic photos just like in the original locations.
“Virtual Storytelling enables every project to be planned 100%, realized 24/7, while reducing CO2 emissions to a minimum for the entire team – all without having to cut even the slightest corners when it comes to visual quality and authenticity,” says Per Kasch. “Emotional stories which were previously not possible because of time, money or logistics can all of a sudden be staged and told authentically in a big way in the studio. Using this technology, we captured five different models in nine different locations for up to seven photos and film sequences each in just one day at our showcase.”
In his photos and films, Per Kasch is interested in the relationships between the people he cinematically stages, about which he tells authentic stories. He uses film lighting for his photo shoots and is ringing in a new era in the production of advertising photos and films with Virtual Storytelling. His clients already include ABB, Mercedes, Lufthansa, Credit Suisse, and Swisscom.
WATCH THE FILM on VIMEO and FIND OUT MORE via SEVERIN WENDELER.
